What is Google Ads?
SEO is organic; Google Ads are non-organic search results.
Now business owners can apt the flexible paid ad campaign in the Google Search engines based on the budget without any Search Engine Optimization and drive quick results weekly, and monthly for driving traffic & conversions.
The most important benefit is you only pay for results. No visits, No fee!
Google Ad Words is the online advertising platform developed by Google Inc to help marketers, and advertisers reach customers and drive quality traffic through Google Search engine paid results.
For example, someone searches a particular term say “Dubai Flight tickets” Google will show you the search list. You could see the Google ads at the top as well as at the bottom of the search results.
So how Google is placing the product or service ads on the top?
Google is placing the ads through a bidding strategy, which is used by marketers to define the Cost per Click (CPC).
CPC is the highest value that customers are willing to pay per click per day in a mentioned time period for their Ads that are displayed in search results. Marketers can adjust the CPC based on the daily budget allotted by the customer.
Now let see the types of Google Ads
Types of Campaigns
Search Network Ads: Search ads are similar as discussed in an earlier example of the Search term “Dubai Flight tickets”, Search ads appear next to Google Search results when people look for products or services you offer.
Display Network Ads: Display network ads appear on over two million websites and in over 650,000 apps, so reach customers on the web and in apps across the devices.
Types of Display ads:
Text: Includes a headline, two lines of text, and a URL
Banner: Images or rich media, including customized layouts, interactive elements, animations
Gmail: Have you seen any Custom ads in your Gmail inbox? Exactly!
App: Specific mobile app categories
Video Ads: Video ads are for driving views, awareness & conversions. Video Ads are shown only to the people you want and pay only they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.
Shopping Ads: Shopping ads for promoting your product inventory
Universal App Campaign: Universal App Campaigns help you to promote your ios or android app to billion of users across the Google platform. App Campaigns use machine learning to make the smartest decision for serving each ad, analyzing potential combinations in real-time.
Source: https://www.thinkwith google.com